Central Announces a New Brand Identity

Central Announces a New Brand Identity

Continuing a legacy of hope through a new brand.

Casper, Wyoming

Central Wyoming Counseling Center (Central) has undergone a total brand update and today announces it’s new logo, tagline, and website created to continue their legacy and support their mission.

The new brand identity has been softly released over the past 2 months. It reflects Central’s commitment to Casper, surrounding communities and the state Wyoming. The new tagline “Hope is here.” communicates Central’s promise to provide hope by supporting and understanding their clients Behavioral Health needs. The logo has been updated to reflect both the evolution of Central as well as their vision for the future.

With the new brand, Central is also launching a new website (www.cwcc.us) meant to increase their online presence and provide current and prospective clients with information about Central and their range of Behavioral Health services. Service offerings include:

  • Intensive Treatment
  • Adult
  • Youth & Family
  • Addiction
  • Medical

Supporting Quotes:

Regarding Central’s new brand, CEO, Brandon Wardell said:

During the rebranding process we reviewed and revised our mission as an organization. “Leading behavioral health in Wyoming through our continued legacy of stewardship, innovation and compassion” This statement along with our new brand sets the tone as we look to the future and continue to support our community.

Regarding Central’s service offerings, Chief Clinical Officer, Joseph Forscher said:

Daily, Central’s commitment is to provide hope through our services. Our range of services are tailored to support our clients and the surrounding community. Our treatment approaches bridge the gap between psychiatric and physical health. This approach helps clients work through life concerns and achieve greater levels of satisfaction.

About Central:

Since 1959, Central Wyoming Counseling Center (Central) has been Natrona County’s non-profit community behavioral health center; dedicated to helping all Residents of Wyoming with their mental health and substance abuse treatment needs and concerns.

For further information contact Victoria Ziton by phone (307) 237-9583, or email vziton@cwcc.us

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  • Mental Health Awareness Month Gallery Reception

    12:51
    05/14/2018

    May is Mental Health Awareness Month, and the Central Wyoming Counseling Center (CWCC) is celebrating by hosting an art gallery in its lobby May 14 to May 18 featuring pieces created by CWCC clients and staff.
    Mental Health Awareness Month emphasizes that health is holistic; we’re treated by a medical doctor when we have physical ailments, so naturally we need to treat mental illnesses the same way. This initiative also aims to combat the negative stigmas surrounding mental health, and CWCC is highlighting the positives with this first-ever art gallery.
    “This is going to showcase the incredible things that our clients and staff are capable of. It’s really unfortunate that people with mental illnesses often deal with negative stigma, but we’re showing people that our clients have hobbies and interests and talents, just like everyone else,” CWCC Director of Recovery Services Tabatha Madrigal said.
    Any piece of artwork created by CWCC staff or clients is eligible for submission, while residential clients are making submissions specially for this event. Madrigal explained that mental health patients often face a duality in how clients see their own illness versus how the rest of the world perceives it. In response, each client created two-sided masks with one side each representing both of these experiences. These masks will be hung from the ceiling so each side is visible.
    To honor the work and recognize Mental Health Awareness Month, CWCC is hosting a free reception Monday, May 14 beginning at 5:00 p.m. Food and beverages will be served, and the gallery will be open to the public for viewings. In addition to the reception, the lobby will be open for the community to browse the pieces through May 18 during regular business hours. 
    To learn more about the reception or Mental Health Awareness Month, contact Danielle Krucheck at dkrucheck@cwcc.us or call 207.237.9583.
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